FeedConstruct has announced an exclusive partnership with the Football Association of Wales on August 6, 2026. The agreement grants the data provider global streaming and betting rights for all domestic Welsh competitions.
The contract covers the Novira Cymru Premier, the Genero Adran Premier, as well as the Cymru North and Cymru South leagues. FeedConstruct will now hold the sole rights to distribute match data and streaming content for these tournaments to international partners.
Strategic Expansion for Welsh Football
Narek Harutyunyan, CEO of FeedConstruct, described the alliance as a key step in delivering diverse sports content to the global market. He noted that the Welsh leagues combine historic communities with emerging talent, aiming to elevate their international visibility through top-tier streaming solutions.
Noel Mooney, CEO of the Football Association of Wales, stated that the media rights agreement marks a significant step forward for domestic competitions. He emphasized the goal of growing global visibility and local engagement with the revamped Novira Cymru Leagues and the developing Genero Adran Premier in the coming years.